The Future of Publishing

This Tech Crunch article explores the future of publishing er… platforms… wave of the future?
“Platform Or Publisher? Whatever You Call It, It’s The Future Of Media”

Future of publishing
Photo: techcrunch

 

“The main challenge today is to help relevant content cut through all the clutter and rise to the top in a meaningful, pluralistic and diverse way. The answer to that innovation challenge doesn’t lie in just a publisher or platform model. Rather, the new hybrid models and the old pure platform and publisher players that have evolved seem to be in the best position to face these new exigencies.

So will this be the time for a new breed of content providers in the form of “platform publishers,” “publisher platforms,” “platishers,” or “pubforms?” Call it whatever you want. But it’s the future of media.”